Line Setup
Type and priority: Sponsorship (4) Priority 3
| Type and priority | Sponsorship (4) Priority 3 | |--------------------|----------------------------| | Expected creatives | 620x350v | | Goal | 100% | | Inventory | NZH, NZH App* | | Frequency | 2 per day | | Geography | New Zealand (can be geo-targeted on request) |
| Inventory Type | In-stream video and audio |
Add Creative – Video
Definition for the two metrics provided is below:
- Total unique visitors: The total unique audiences reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network. This metric is the result of de-duplication of individual users across many platforms, and not limited to the number of web cookies or mobile identifiers (IDFAs & AdIDs) for in-app environments.
- Total reach impressions: The total impressions for the unique audiences reached by the ad.
Frequency & Reach are two very different things so just because you apply a frequency cap of 1, doesn’t necessarily mean your delivered impressions are going to equal your unique visitors.
In order to avoid confusion, when selling First View I would focus on the impressions delivered rather than reach as this is always going to be an estimate based on the frequency we apply to the campaign.
