Using UTM Codes for URL Tracking
A guide on how to use UTM codes for tracking URLs in GA4 and Facebook.
Clients will sometimes ask for UTM codes for their URLs.
You can use this UTM builder: https://ga-dev-tools.google/campaign-url-builder/
Do not use the utm_campaign field as it will not show in GA4 for Google Ads � it will show the name of the Google Ads campaign instead of the value in the utm_campaign field.
In GA4 the UTM data shows under:
- Source = utm_source
- Medium = utm_medium
- Manual ad content = utm_content
- Manual term = utm_term
For Facebook, the UTM Code needs to have source=facebook and medium=ppc so it shows in the correct places for GA4 reporting.