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Sticky Homepage - Mobile

Guide to setting up and managing sticky homepage ads on mobile.

The sticky is an ad size which sticks to the bottom of the page and doesn't move as you scroll - it’s a super visible ad. This will show on launch on the mobile site, capped at 1.

Booking Product

Booking product: NZH: Mobile Sticky: Daily Buy: 100% SOV

Creative specs: https://advertising.nzme.co.nz/specifications/mobile-sites-and-apps/mobile-sticky/

Line Setup (STICKY)

| Type and priority  | Sponsorship – 3 - DAILY BUY ONLY |
|--------------------|----------------------------------|
| Expected creatives | 1x1                              |
| Goal               | 100% SOV                         |
| Frequency          | 1 per lifetime                   |
| Inventory          | NZH>Home                         |
| Custom targeting   | Pos is any of 1                  |
| Device category    | Smartphone                       |

Creative Setup

  1. New creative > 1x1 > Custom creative template > 1. Static Showcase and Sticky
  2. Drop your image
  3. Add click URL/click tracker
  4. Creative type > Mobile Sticky
  5. Add impression tracker in IMPTRK field if required
  6. Add viewability tracker in Script field if required

Go back to your order and ensure your line status is Ready.

Notes

  • Before you load a homepage sticky, check it's booked in the digital calendar – we can only run 1 per day.
  • Preview the sticky ad on site to check it is going to launch correctly – you can do this on desktop if you open the preview on site – press F12 to open the console > CTRL+SHIFT+M to change to mobile view > refresh the page > the sticky preview should launch.