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Sticky Homepage - Desktop

Guide to setting up and managing sticky homepage ads on desktop

The sticky is a billboard ad size which sticks to the bottom of the page and doesn't move as you scroll. It’s a super visible ad. This will show on launch on the desktop homepage, capped at 1. If a user navigates back to the homepage after seeing the sticky once, they will see a homepage billboard (we load this as a fallback).

Booking Product

Booking product: NZH: Desktop: Homepage: Sticky + 970x250: Daily Buy: 100% SOV

Creative specs: https://advertising.nzme.co.nz/specifications/desktop/desktop-sticky/

Line Setup (STICKY)

| Type and priority  | Sponsorship - 3       |
|--------------------|-----------------------|
| Expected creatives | 970x250 (Sticky)      |
| Goal               | 100% SOV              |
| Frequency          | 1 per lifetime        |
| Inventory          | NZH > Home            |
| Custom targeting   | Pos is any of 1       |
| Device category    | Desktop               |

Creative Setup

New creative > 970x250 > Custom creative template > 1. Static Showcase and Sticky

  • Drop your image
  • Add click URL/click tracker
  • Creative type > Desktop Sticky
  • Add impression tracker in IMPTRK field if required
  • Add viewability tracker in Script field if required

Go back to your order and ensure your line status is Ready.

Now you need to set up a new line for the fallback.

Line Setup (FALLBACK)

| Type and priority  | Sponsorship - 4       |
|--------------------|-----------------------|
| Expected creatives | 970x250 (Billboard), 728x90 |
| Goal               | 100% SOV              |
| Inventory          | NZH > Home            |
| Custom targeting   | Pos is any of 1       |
| Device category    | Desktop               |

Note: The 970x250 creative for the fallback is a Billboard, not a sticky!

Add creative targets in your line:

  • 970x250 > Add targeting > Add targeting preset > Billboard Not Closed {Advertiser Name}
  • 728x90 > Add targeting > Add targeting preset > Billboard Closed {Advertiser Name}

If the preset target doesn't exist, you can set it up like this.

Add 970x250 creative > assign Billboard Not Closed target

Add 728x90 creative > assign Billboard Closed target

Go back to your order and ensure your line status is Ready.

Notes

  • Before you load a homepage sticky, check it's booked in the digital calendar – we can only run 1 per day.
  • Preview the sticky ad on site to check it is going to launch correctly.
  • *You can copy your sticky flight rather than setting up a new line from scratch, but make sure you re-load the billboard creative, as it requires a different creative format.