Skin CPM – Mobile and Desktop (No more Mobile Skins)

This article provides instructions on how to set up Skin CPM for both mobile and desktop platforms.

Line Setup Desktop and Mobile

| Type and priority  | Standard Normal - 8 |
|--------------------|---------------------|
| Expected creatives | 728x90 (desktop) 1x1 (mobile), optional 300x250 or 300x600 |
| Goal               | Add 10% impression goal* |
| Display creatives  | As many as possible* |
| Frequency          | Recommended 1 per day* |
| Inventory          | NZH, NZH App |
| Custom targeting   | Pos is any of 1 |
| Device category    | Desktop, Smartphone |

Creative Setup Desktop 728x90

Set up a new campaign and placements.
Within the placement, tick Web.
Select Get tag. Tick your placement. You can tick multiple creatives against the one placement.
Select continue. Bonzai will now generate a tag to copy.

Now you have the tags ready, go back to the creative screen in GAM.

Copy the tag into the tag field
Creative type: select Desktop Truskin
Save.

Creative Setup Mobile 1x1

Set up a new campaign and placements.
Within the placement, tick Web.
Select Get tag. Tick your placement. You can tick multiple creatives against the one placement.
Select continue. Bonzai will now generate a tag to copy.

Now you have the tags ready, go back to the creative screen in GAM.

New creative > 1x1 > Custom creative template > Bonzai

Copy the tag into the tag field
Creative type: select "Other"
Save.

Example Line Item

Test Pages

Desktop

| Type and priority  | Sponsorship 2 |
|--------------------|---------------|
| Expected creatives | 728x90 (desktop) Target to adtest (name web) |
| Rate               | $0 (IMPORTANT!) |
| Start date         | Immediately |
| Frequency          | |
| Inventory          | NZH |
| Custom targeting   | Pos is any of 1
Ad test= *** (whatever you name it) |
| Device category    | Desktop |

Example here: Example Line Item

Mobile: (No longer do Mobile Skins)

| Type and priority  | Sponsorship 2 |
|--------------------|---------------|
| Expected creatives | 1x1 (mobile) Target to adtest (mobile) |
| Rate               | $0 (IMPORTANT!) |
| Start date         | Immediately |
| Frequency          | |
| Inventory          | NZH, NZH App |
| Custom targeting   | Pos is any of 1
Ad test= *** (whatever you name it) |
| Device category    | Smartphone |