This article provides instructions on how to set up and manage Showcase CPM ads.
Overview
Full page ad that runs on launch of mobile and tablet site and apps. This has an impression goal and can be targeted to a specific region or can run nationwide. Doesn't get served to subscribers.
Steps
- Check impression numbers in the digital bookings calendar: CPM tab.
Booking Product
Booking product: NZH: Mobile Showcase: CPM
Creative specs: https://advertising.nzme.co.nz/specifications/mobile-sites-and-apps/showcase/
Line Setup/Forecast Settings
| Type and priority | Standard – 6 | |--------------------|----------------------| | Expected creatives | 1x1, 320x480, 768x1024, 1024x768 (add CPM LABELS) | | Goal | Impression Goal | | Frequency | 1 per DAY | | Inventory | NZH plus regionals (placement) | | Custom targeting | Subscriber is any of false, Page type is none of big read, fallback, Pos is any of 1 | | Device category | Smartphone, tablet |
Creative Setup
New creative > 1x1 > Custom creative template > 1. Static showcase and sticky
- Drop image (320x480)
- Insert click URL/click tracker
- Creative type: select Showcase
- Add impression tracker in IMPTRK field if required
- Add viewability tracker in Script field if required
- Add Label – CPM showcase
- Save 1x1
New creative > 320x480 > Custom creative template > 2. App Showcase/Interstitial
- Drop images in correct field
- PHONE: 320x480
- TABLET_LANDSCAPE: 1024x768
- TABLET_PORTRAIT: 768x1024
- Insert click URL/click tracker
- Add impression trackers in IMP fields if required
- Add viewability tracker in Script field if required
- Add Label- CPM Showcase
- Save
- Click "size overrides" and tick the remaining sizes
- Save again
Go back to your order and ensure your line status is Ready.