We set up dashboards for Google Ads in Looker Studio: https://lookerstudio.google.com/
Log in as apnnztld@gmail.com
Templates
Basic Dashboards
Search for "Basic Dashboard TEMPLATE" and make a copy of that for a basic dashboard - this will show only Google Ads data, not Google Analytics, and is what most clients get.
Google Shopping Client Dashboards
Clients who have Google Shopping get a slightly different dashboard which includes reporting on revenue and return on ad spend. Search for "Google Shopping Client Dashboard TEMPLATE" - make a copy and adapt it as required for the client. This dashboard includes search, display, shopping and Google Analytics.
Full Dashboards
If a client needs more detail on their dashboard, you can adapt the "Full Dashboard TEMPLATE". This includes Google Analytics and YouTube Campaign reporting as well as Search, Display and a map of NZ showing geographic distribution of clicks.
Step-by-Step Instructions
Detailed instructions to set up a new dashboard: https://app.tango.us/app/workflow/Data-Studio---Creating-A-New-Data-Studio-Report-a9bdf3c9526a422bb7a52e18ad182039
How to get a dashboard link: https://app.tango.us/app/workflow/Data-Studio--Getting-Dashboard-Link-c7f1bd0b9c2146d5b39812dc9e084d9e
Quick Tips
Click on the blue View / Edit button at the top right to change between view & edit mode.
In Edit Mode, click on Page X to X to bring up a page menu on the right.
In the page menu, 3 dots will appear on the right of each page title - you can click on this to get a menu to rename, duplicate, delete or hide the page in view mode.
Troubleshooting
If the dashboard is not showing data and the campaigns have been running, try these things:
- Check the date range in the drop down at the top.
- Select the item that is not showing data and in the panel on the right, select Set Up and check:
- Is the Data Source selected? Check it is data source for the correct client.
- Are the metrics/ dimensions correct for what should be showing? For example, does it say "impressions" if you want to show impressions?
- Is the Default Date Range Auto?
- Is there a Filter?
0 Impressions Filter
We often use a filter to exclude campaigns that have 0 impressions - this is useful because it only shows the client campaigns that are currently active.
If there isn't a 0 imps filter already, you can create one - this is what it looks like:
Remove UA Data Source
If the dashboard is still referencing Universal Analytics (UA) as a data source:
- Go to Resource ? Manage added data sources in your dashboard.
- Look for any data sources labeled as "Universal Analytics" or UA-related.
- Remove UA and replace with GA4.