Setting Up a Campaign in Celtra
Dan will notify you when he has built creative in Celtra. He has a folder named 'Dan' where all his builds are kept. You can look for your creative in his folder to see that it’s there. When the client has approved it, you can now set up a campaign to host and report the creative.
From the Celtra home screen, select New Campaign.
| Name | Whatever you like, you can base this on the booking name in GAM | |------------------|---------------------------------------------------------------| | Brand/Advertiser | Copy the Advertiser name from GAM, add new if it’s not there | | Countries | Select New Zealand | | Region | Type New Zealand + choose Test for media agency | | Placements | Select Manual so you will be able to set up your own placements| | Consideration | Select Digital Traffic | | People involved | Select everyone in the trafficking team so they have access to amend the campaign if required |
Now that you have a campaign set up, you need to copy the creative into it. Go back into Dan's folder. Tick your creative/s and select Actions > Copy > Search for your campaign folder > Copy.
When you have successfully copied the creatives, go back to your campaign.
Now we have a campaign and creative, we need to set up placements. Think of a campaign like an order in GAM, and a placement like a line. We use placements to host creative and also for reporting.
From your campaign, navigate to the Placements tab.
In Celtra, we can only assign one creative per placement. So we need to set up at least a placement per creative. You may want to set up more placements if your creative is running against multiple lines in GAM, so when you report you can split the report the same way you would in GAM. A simple trick is to set up a placement per line you have booked in GAM. However, you would only have to do this if the lines are running concurrently. If the lines are running at different times, you could use one placement, and pull the report by date range instead.
To create a new placement:
Select New Placement.
| Name | Whatever you like, you can base this on the creative or the line in GAM | |------------------|-----------------------------------------------------------------------| | Supplier | Copy the Advertiser name from GAM, add new if it’s not there | | Assigned creative| Select Fixed and select the appropriate creative from your campaign |
Now we need to add tracking. Select the little graph icon at the end of the placement.
Input your click-through URL in the Opened Websites field and tick Use as destination.
Note that this URL will not override the URL built into the creative. So preview the creative and check that it matches yours. If not, ask Dan to amend the URL within the build.
Input your impression tracker if required. Replace [timestamp] with %n and input into the relevant standard events field.
- Requested impressions: display and dynamic showcase
- Loaded impressions: big reveal
Now save.
Now the placement/s are set up with creative and tracking, we can export a tag to copy into GAM.
Select Publish at the end of your placement and Open the Tag Generator screen.
If your campaign is going to run on both web and app, you’ll need to export a separate tag for each, as the web tag is not compatible to run on app, and vice versa. If you’re running a big reveal, the environment will default to web only, as BR doesn’t run on app. If you have the option to select Web or App (MRAID) for environment, you’ll probably want to export both tags (unless your line in GAM is excluding app, e.g. desktop billboard). You can export the app and web tag against one placement, so you don’t have to make separate placements for app and web unless you want to report on them separately.
Web tag:
- Select Environment – Web Browser
- Ad Server – DoubleClick for Publishers Premium (old name for GAM)
- Scroll down to the grey box and copy the whole tag.
App tag:
- Select Environment – MRAID (this means app)
- Ad Server – DoubleClick for Publishers Premium
- Scroll down to the grey box and copy the whole tag.
Now you can copy the tag into GAM.
New creative > Custom creative template > Celtra
- Copy the whole tag into the field
- Select the relevant Creative type > Mobile Big Reveal or Other for everything else.
- Save and preview
- If you are using a creative size which can run on app or web (e.g. 300x250) you’ll need to assign app and web creative targets, so the compatible tag runs on the correct platform.
Custom Events
You may notice when you open the graph that there are Custom Event fields set up. Custom Events are trackable points that have been built within the creative. For example, if your creative is an interactive quiz, Dan may have set Custom Events such as Started game, Answered question 1, Finished game. If you have Custom Event fields it means you will be able to report on how many interactions these points had in the report. You do not have to input anything into the Custom Event fields.
I would always recommend viewing your creative when loading and flagging with Dan if you think any Custom Events need to be added. He’s pretty good at adding these, but remember we are the ones who pull the post-analysis and get in trouble if we can’t adequately report for the client. It’s best to think about what kind of metrics the client should be able to receive for the type of build they have, and ensure we’ll be able to report on them post-campaign.
Report Builder
Within your campaign, select the Reports tab along the top. Depending on the creative, your report will require different metrics.
Standard report build:
| Dimensions | Metrics | |------------------|-----------------------------------------------------------| | Campaign name | Loaded imp: Big reveal | | -OR- | -OR- | | Placement name | Requested imp: Showcase or display | | | -AND- | | | Ad engagements: all clicks within the unit including swipes/interactions | | | Website opens: Clicks |
If your creative has video embedded, add the following metrics for video watch through rates:
- Inline video completions
- Inline video Starts
- Inline video first quarter views (optional)
- Inline video second quarter views (optional)
- Inline video third quarter views (optional)
- Inline Video fourth
If you need to edit your dimensions or metrics, click the finder icon in the top left corner to reopen the build screen.
If your creative had separate click-through URLs, build a new report for the click breakdown:
| Dimensions | Metrics | |------------------|-----------------------------------------------------------| | Reporting Label | Website opens on screen |
If your creative had trackable custom events, pull a custom event report:
| Dimensions | Metrics | |------------------|-----------------------------------------------------------| | Reporting Label | Custom event occurrences |
Other useful dimensions:
- Exposure time 3s bucket: splits results by blocks of 3 seconds – helpful for seeing how long users spent on a unit
- State/province: splits results by region
Other useful metrics:
- Avg. Time spent on unit: Average seconds users spent on the unit
The Celtra Glossary can be found here for further information on dimensions and metrics:
https://support.celtra.com/trafficking-and-analytics/analytics-glossary