Definitions
Reach: The total number of people who see the ad.
Unique Visitors OR Unique Browsers: Number of distinct individuals seeing the ad.
Reach Report: Data represents the number of unique visitors exposed to an ad.
How to pull a reach report
- Select report type as REACH.
- Copy Order/Line ID & Select date range of last 93 Days.
- Select dimensions and metrics:
- Line item OR Order Dimension
- Total unique visitors
- Total reach impressions
DONE
Definitions for Metrics
- Total unique visitors: The total unique audiences reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network. This metric is the result of de-duplication of individual users across many platforms, and not limited to the number of web cookies or mobile identifiers (IDFAs & AdIDs) for in-app environments.
- Total reach impressions: The total impressions for the unique audiences reached by the ad.
Frequency & Reach are two very different things so just because you apply a frequency cap of 1, doesn’t necessarily mean your delivered impressions are going to equal your unique visitors.