Pushdown – The Country

This article provides instructions on how to set up a pushdown ad on The Country site.

Booking Product

Booking product: The Country: Pushdown: Daily Buy: 100% SOV

Creative Specs

Line Setup

| Type and priority  | Sponsorship - 4  |
|--------------------|------------------|
| Expected creatives | 728x90           |
| Goal               | 100% SOV         |
| Inventory          | The Country      |
| Custom targeting   | Pos is any of 1  |
| Device category    | Desktop          |

Creative Targets

Add creative targets in your line:

728x90 > Add targeting > Add targeting preset > Pushdown Not Closed {Advertiser Name}
728x90 > Add targeting > Add targeting preset > Pushdown Closed {Advertiser Name}

If the preset target doesn't exist, you can set it up like this.

Creative Setup

Add creative > New creative > 728x90 > Custom creative template > 4. Pushdown

Drop your image into Pushdown Image (for a static pushdown)

-OR-

Copy your cyberduck link into Pushdown Video (for a video pushdown)

Add a CTA image (optional)
Add a logo image (optional)
Add impression tracker in IMPTRK field if required
Add viewability tracker in Script field if required
Save
Back on the creative screen, assign the Pushdown Not Closed target.

Now load the 728x90 banner and assign the Pushdown Closed target.

As a part of this product, we also give the first 300x250/600 adcall. So also load either a 300x250 or 300x600 (or both to rotate).

Testing

Testing: Preview the pushdown creative on site and send to the client to approve.

Once approved, go back to your order and ensure your line status is Ready.

Notes

The pushdown is a closeable ad unit, so the 728x90 banner shows after the pushdown has been closed.
The pushdown is size 728x90 because it runs out of the same ad space as the 728x90 banner. So only one can run at a time.