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Pushdown - Section

Guide to setting up and managing Pushdown ads in NZH sections

This article provides instructions on how to set up and manage Pushdown ads in NZH sections.

Booking Product

Booking product: NZH: Business: Static Pushdown: Daily Buy: 100% SOV

NZH: Entertainment: Static Pushdown: Daily Buy: 100% SOV

NZH: Entertainment: Video Pushdown: Daily Buy: 100% SOV

NZH: Lifestyle: Static Pushdown: Daily Buy: 100% SOV

NZH: Lifestyle: Video Pushdown: 100% SOV

NZH: Sport: Static Pushdown: Daily Buy: 100% SOV

NZH: Travel: Pushdown: Video: Daily Buy: 100% SOV

Note: Property section has been disabled

Creative Specs

Creative specs

Line Setup

| Type and priority  | Sponsorship - 3       |
|--------------------|-----------------------|
| Expected creatives | 1280x720 (goes into 728x90 slot) & 970x250 (only for fallback) |
| Goal               | 100% SOV              |
| Inventory          | NZH > Business*       |
| Custom targeting   | Pos is any of 1       |
| Device category    | Desktop               |

*Change section as required

Creative Targets

Add creative targets in your line:

  • 728x90 > Add targeting > Add targeting preset > Pushdown Not Closed {Customised targeting - PDclosed (is none of) Advertiser Name}
  • 970x250 > Add targeting > Add targeting preset > Pushdown Closed {Customised targeting – PDclosed (is any of) Advertiser Name}

If the preset target doesn't exist, you can set it up like this.

Creative Setup

Add creative > New creative > 728x90 > Custom creative template > 4. Pushdown

  • Drop your image into Pushdown Image (for a static pushdown)

    • -OR-

    Copy your cyberduck link into Pushdown Video (for a video pushdown)

  • Add a CTA image (optional)
  • Add a logo image (optional)
  • Add impression tracker in IMPTRK field if required
  • Add viewability tracker in Script field if required
  • Save
  • Back on the creative screen, assign the Pushdown Not Closed target.

Now load the 970x250 fallback banner and assign the Pushdown Closed target.

As a part of this product, we also give the first 300x250/600 adcall on the homepage. So also load either a 300x250 or 300x600 (or both to rotate).

Testing

Testing: Preview the pushdown creative on site and send to the client to approve.

Once approved, go back to your order and ensure your line status is Ready.

Notes

  • The pushdown is a closeable ad unit, so the 728x90 banner shows after the pushdown has been closed.
  • The pushdown is size 728x90 because it runs out of the same ad space as the 728x90 banner. So only one can run at a time.
  • Click enable line I.D