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Pushdown – Homepage

Instructions for setting up and managing the Pushdown ad unit on the NZH homepage.

This article provides instructions on how to set up and manage the Pushdown ad unit on the NZH homepage.

Booking Product

NZH: Homepage: Pushdown: Static: 100% SOV

NZH: Homepage: Pushdown: Video: 100% SOV

Creative Specs

https://advertising.nzme.co.nz/specifications/desktop/pushdown/

Line Setup

| Type and priority  | Sponsorship - 3       |
|--------------------|-----------------------|
| Expected creatives | 1280x720 (goes into 728x90 slot) & 970x250 (only for fallback) |
| Goal               | 100% SOV              |
| Inventory          | NZH                   |
| Custom targeting   | Page type is any of home, Pos is any of 1 |
| Device category    | Desktop               |

Creative Targets

Add creative targets in your line: (Under: Expected Creatives Section)

  • 728x90 > Add targeting > Add targeting pre-set (custom targeting) > PD(pdClosed) > is none of > insert Advertiser ID > NAME=PDNC

If you receive a 970x250 as the fallback banner, target like this:

  • 728x90 > Add targeting > Add targeting pre-set (custom targeting) > PD(pdClosed) > is any of > insert Advertiser ID > NAME=PDC
  • 970x250 > Add targeting > Add targeting pre-set (custom targeting) > PD(pdClosed) > is any of > insert Advertiser ID > NAME=PDC

https://admanager.google.com/83069739#delivery/line_item/detail/order_id=3031890615&line_item_id=6024639521&li_tab=settings

OR

If the preset target doesn't exist, you can set it up like this.

NZME DIGITAL MARKETING: 4716806339

Creative Setup

Add creative > New creative > 728x90 > Custom creative template > 4. Pushdown (image size 1280x720)

  • Drop your image into Pushdown Image (for a static pushdown)

    • -OR-

    Copy your cyberduck link into Pushdown Video (for a video pushdown)

  • Add a CTA image (optional)
  • Add a logo image (optional)
  • Add click tag
  • Add impression tracker in IMPTRK field if required
  • Add viewability tracker in Script field if required
  • Save
  • Back on the creative screen, assign the Pushdown Not Closed target.

Now load the 728x90 banner and assign the Pushdown Closed target.

As a part of this product, we also give the first 300x250/600 adcall on the homepage. So also load either a 300x250 or 300x600 (or both to rotate).

Testing

Preview the pushdown creative on site and send to the client to approve.

Once approved, go back to your order and ensure your line status is Ready.

Notes

  • The pushdown is a closeable ad unit, so the 728x90 banner shows after the pushdown has been closed.
  • The pushdown is size 728x90 because it runs out of the same ad space as the 728x90 banner. So only one can run at a time.
  • If it is a video pushdown, enable line ID for reporting
  • If there is no fallback creative - "close up" the PDC.
    • Select custom creative template - "0. close up ad"
    • Name: PDC Close Up Fallback
    • Leave creative empty