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Programmatic Makegood

How to create a Makegood line item in Google Ad Manager

Google has introduced functionality where makegood line items can be created on PG deals that have fallen short of their agreed terms.

Eligibility Criteria

To be eligible for makegood, the following criteria must be met:

  1. The proposal must be with a buyer through Display & Video 360.
  2. The proposal must have been sold and reopened for editing.
  3. The proposal line item must have a “Line item type” of Standard. You can’t create Makegoods from Sponsorship proposal line items.
  4. The proposal line item must have an “End date” in the future or one that ended within the last 30 days.
  5. The proposal line item can’t be a Makegood itself and can’t already have a Makegood associated with it. There can only be one Makegood per proposal line item.

Creating a Makegood Line Item

To create a Makegood line item in GAM, follow the instructions below:

  1. Click Sales > Proposals.
  2. Click the Finalized tab at the top of the page.
  3. Above the table, click Add new filter and then select Sold > is > True.
  4. From the table, click the name of the proposal you want to “make good.”
  5. Above the table, click Reopen.
  6. From the table, click the name of a proposal line item that meets the eligibility requirements described above.
  7. From the proposal line item settings, click More in the upper right corner and select Create makegood from the dropdown.
  8. Select a “Makegood reason (optional)” and enter a “Name.” The default name is Original proposal line item name (makegood).
  9. All other targeting, delivery, and pacing information is carried over from the proposal line item and can be updated. Note the CPM rate cannot be changed.
  10. Update the “Contracted quantity” to the number of impressions you want to “make good.” This number can’t be greater than the impressions for the original proposal line item.
  11. Review and update the delivery “Start time” and “End time” as needed.
  12. Click Save.
    1. The Makegood proposal line item appears with a label of “Makegood” in the proposal’s list of proposal line items.
    2. The proposal line item from which you added the Makegood now has a label of “Has makegood,” so you know that you can’t create another Makegood from it.
  13. Re-send the proposal to the buyer to request acceptance of the Makegood.

More information can be found in the Google Help Centre article here:

https://support.google.com/admanager/answer/9659935