Programmatic Deal Request Template

This article provides a template for submitting programmatic deal requests.

Programmatic Deal Request Template

For Programmatic deal requests please include:

| Field                    | Description                |
|--------------------------|----------------------------|
| DSP                      |                            |
| Seat ID                  |                            |
| Buyer Contact Email      |                            |
| Dates                    | required for PG only       |
| Buy Type (CPM/CPD)       | for us to decide           |
| Deal Type (PMP/PD/PG)    |                            |
| Rate                     | for us to decide           |
| Frequency                | required for PG only       |
| Targeting                |                            |
| Ad Sizes                 |                            |
| Viewability Requirements | Not required               |
| Brand Safety Requirements| Not required               |
| Revenue                  |                            |

• * = nice to have
• ** = required for PG only
• *** = for us to decide

Deal Types

PMP vs PD vs PG vs Open Exchange

Why Programmatic?

Programmatic is valuable because it is:

• Scalable: Programmatic empowers advertisers to secure placements across a vast number of sites, eliminating manual negotiations.
• Brand safe: Programmatic features such as target listing allow advertisers to exclusively serve their ads on brand-safe sites.
• Measurable: Programmatic reporting is available just minutes from an ad being served, allowing advertisers to measure success with their defined KPIs.