What are Publisher Provided Identifiers?
Publisher Provided Identifiers (PPIDs) are unique user IDs that are set by you and passed into Ad Manager 360 as part of the ad request. Since they are set by you, they are not impacted by the loss of third-party IDs.
How do they help you create value?
PPIDs can be used to enhance your first-party audience management, ad delivery functionality, and programmatic ads personalization.
Use Cases
- Ensure first-party audience lists continue to work by replacing third-party cookies with your own ID.
- Provide a unique user ID to programmatic bidders for frequency management and ads personalization.
