This article provides instructions on how to manage Partner Program bonus impressions.
What is Partner Program?
Partner program is a contractual agreement where Digital Bonus is made available to our Elite clients that meet a specific threshold.
These thresholds are based on new business or digital revenue growth that a client needs to reach for them to be eligible for the bonus. See further details in the commercial toolbox here.
Booking Process
All PP booking will come through as products:
These will be delivered on standard priority, low (10). If underdelivering you can increase priority levels.
Targeting is limited to:
- $0CPM standard banners or Native only- no premium placements
- RON or Geo targeting only. No audience targeting allowed
Delivery
The products should automatically push through as standard priority= low (10). If underdelivering you can increase priority levels, however these bonus lines should always take lower priority than paid lines.
Bookings as delivered in order of priority are:
- Paid Campaigns (All Direct, PG)
- Make Goods
- PP Elite Bonus
- Prog (PMP and Open Exchange)
PP elite impressions as RON should rarely have issues delivering due to the broad targeting. Please flag to your management if you are having delivery issues.