Paid Promoted Content Boosting

From time to time we will be required to boost a sponsored story post in order to achieve the Page View (PV) target agreed with the client. We've got a dedicated space for this delivery and this process will show you how to set it.

The creative loaded for these is the same as all native performance creatives:

All boosting campaigns will be loaded to this order:

You will see there is a template that exists which will have all the basic line item settings:

Please make sure you COPY the template to start your new campaign, rather than overwriting it:

The Commercial Content team will send an email to Traffic with all the required information to set-up the campaign. This is templated so all information is supplied from the outset:

The campaign will continue to serve, delivering clicks and, hopefully, PV's to the story until the end date. If this target is reached beforehand, there may be a need to stop the line. This instruction will come from the Commercial Content team.