Order Of Importance For Optimisation

Optimisation Checklist in Order of Importance

This article provides a checklist to ensure optimal performance in digital marketing campaigns.

| Optimisation Checklist in Order of Importance | Notes                                      |
|----------------------------------------------|--------------------------------------------|
| Overall                                      |                                            |
| Make sure the google account spend is accurate with the budget tracker, if unsure please ask sales rep for screenshot | One note guide Questions to ask sales rep *Important* |
| Account verification so the account is not shutdown, please ask sales rep for assistance if ID is required | One note guide Account Verifications |
| Make sure the adverts are running without disapproval | Please check gmail notifications and google adwords notifications |
| Focus on the conversions and conversion rate for the campaigns, if they don�t have conversions set up, focus on setting it up ASAP | Always compare to last 30 days to see If there has been a drop. If you need idea on optimisation for performance click here |
| If there is a PMAX shopping campaign, focus on conversions and conversion value, if they don�t have conversions set up, focus on setting it up ASAP | Always compare to last 30 days to see If there has been a drop. If you need idea on optimisation for performance click here |
| If the client has no conversions set up, focus on the ad quality score, ad strength, page score, CTR and CPC for the account | Always compare to last 30 days to see If there has been a drop. If you need idea on optimisation for performance click here |

All of this work is included as optimisation time for the client, and should be mentioned in the end of month reporting. Therefore, you should be in the habit of regular note taking!