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Native Performance Programmatic

Differences between Programmatic and Direct setup for Native Performance

This article provides instructions on the differences between Programmatic and Direct setup for Native Performance.

Setup Details

| Type and priority  | Standard Normal 8 (PG) or PD |
|--------------------|-----------------------------|
| Expected creatives | Native Content Ad           |
| Deliver impressions| Frontloaded                 |
| Display Creative   | One or more                 |
| Inventory          | NZH ROS – Including Regional|
| Geography          | New Zealand (Unless targeted)|
| Inventory Type     | Display                     |

Key Differences

  • Native Content Ad instead of NZH Native
  • Standard Normal (8) instead of Bulk (12)
  • Rate is CPM instead of CPC
  • One or More instead of Only One
  • No Custom Targeting instead of Page Type is any of Article / Index

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