Managing Multiple Real Estate Agent Accounts in Google Ads
Guidelines for avoiding double serving issues and optimizing ad campaigns
Running multiple agent accounts out of a single account can lead to double serving issues. Follow these guidelines to avoid getting flagged:
Ensure you have only one ad group per website domain, including sub-domains (e.g., www.subdomain.nzme.co.nz still counts as www.nzme.co.nz). Violating this can result in account shutdown by Google.
To run ads for multiple real estate agents, use one Google Ads account with different campaigns for each agent. Stagger the campaigns to prevent them from competing with each other.
Real Estate Tips
Use Flights to NZ audience to target individuals with disposable income for property investment.
For more details, visit the Real Estate Webmasters forum.