Loading Podcasts in Triton

This article provides instructions on how to load podcasts in Triton.

Step-by-Step Guide

STEP 1: Creating an Advertiser

+ New Advertiser

Copy Advertiser name from GAM

Add IAB category

STEP 2: Creating a Campaign

1. + New Campaign
2. Name campaign
3. Use naming conventions found here
4. Select "default team"
5. Create campaign

STEP 3: Creating a Flight

1. + New Flight
2. Name flight
3. Use naming conventions found here

Example: Alberts_The Formery_ZB_Pre-roll_Jan-Feb 23

Advertiser_Campaign Name_Network_Position_Dates

1. Delivery Details:

Set dates

Priority type = standard (generally)

Priority level = normal

Pacing = front loaded

Rate:

Net rate = Gross rate – copy from GAM or audio plan

Impression goal – copy GAM (we do not add 1,000 bonus impressions to podcasts)

Delivery Method: always ONLY podcast (deselect others)

Position: Pre-roll/Mid-roll/Post-roll OR Best Role = All 3 selected

1. Frequency Capping:

1 (impression) / 1 download


2. Targeting:

Content Targeting – select station/podcast (tick to INCLUDE cross to EXCLUDE)

FIND EXCLUSIONS LIST HERE: Ad Ops Trafficking notes.docx (Do not download as list is always updated)

To exclude Sponsored Podcasts, please ensure that when you're adding your targeting you:

1. Select the Content Tag "exclusions" and UNMATCH this from your targeting:


The list of titles to be excluded in this list will be updated by the Podcast Operations team.

To complete this step, follow these instructions:

Select "Add AND content targeting rule"



Select Content tag:



Select "exclusions"



Once Added, select Not match:



Targeting a station and excluding specific shows: For certain stations like Newstalk ZB and NZ Herald certain shows need to be excluded



Listener Targeting – Geography – location: if no Geo specified select New Zealand

Station/Podcast: This is for selecting a specific podcast show playing on/associated with a larger station.

E.G. Heather du Plessis-Allan Drive is a specific show that plays on the Newstalk ZB station



Station/Podcast Market: This is for selecting a station

E.G. Newstalk ZB



Content Tag: This is for selecting a group of podcasts that relate to a certain topic (created by NZME).

E.G. Parenting



E.G. Newstalk ZB station is targeted while excluding the specific shows Best of Business, The Country & News Fix

1. Create Flight to add creative

STEP 4: Uploading Creative

1. Frequency creative manager – select duration (15 seconds/30 seconds)

Note: creative needs to be in the format of .mp3 not .wav

Link to an .mp3 converter here


• Upload new audio flies (Can upload multiple at once)
• OR select existing audio files from the Asset Library
1. Edit weighting in frequency creative manager


This needs to add to 100%

1. Publish (top RH corner)

*Tick publish immediately



STEP 5:

Once loaded into TAP:

• Archive the GAM line.
• Close the RAP.

NOTES:

Audio Length Variation:

If you are loading audio of 2 different lengths:

• Load in separate flights.
• Make sure to half the impressions when splitting into separate flights.