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IAS Reporting – Discontinued June 2020

How to pull viewability in IAS

This article provides instructions on how to pull viewability reports in IAS.

Step-by-Step Guide

  1. Log in to the IAS platform here: https://reporting.integralplatform.com/uaa/login#/
  2. From the Home screen, on the Overview tab, scroll down to the bottom of the page.
  3. Select the date range when your ad ran in the top right corner.
  4. To search a line item, select View By: Line Items and search for the Line Item ID (found in URL in line item screen in GAM).
Pending Screenshot
  1. To search a creative, select View By: Creatives and search for the creative ID (found on creative screen in GAM).
Pending Screenshot

The Viewable rate is the metric you use. This means that 60.38% of the time, the ad was 100% in view.

A viewed impression counts when the ad was on screen for at least 1 second.