IAS Reporting – Discontinued June 2020
How to pull viewability in IAS
This article provides instructions on how to pull viewability reports in IAS.
Step-by-Step Guide
- Log in to the IAS platform here: https://reporting.integralplatform.com/uaa/login#/
- From the Home screen, on the Overview tab, scroll down to the bottom of the page.
- Select the date range when your ad ran in the top right corner.
- To search a line item, select View By: Line Items and search for the Line Item ID (found in URL in line item screen in GAM).
- To search a creative, select View By: Creatives and search for the creative ID (found on creative screen in GAM).
The Viewable rate is the metric you use. This means that 60.38% of the time, the ad was 100% in view.
A viewed impression counts when the ad was on screen for at least 1 second.