In Media Manager, navigate to Admin > Products. Here you can create new products, edit existing products, and check product targeting.
Before Creating a New Product
- Rates need to be approved by Stacey or commercial.
- Megan Pescini and the Media Manager team need to be made aware of any new products to be created, or any edits to current products.
Creating a New Product
In Media Manager, navigate to Admin > Products > Add new product.
| Field | Description | |------------------|-----------------------------------------------------------------------------| | Name | Products have a general naming convention e.g. Site: Section: Ad Size: Cost Type. Follow the naming of other products as close as possible. Make the name clear so that users booking are able to select the correct product. Do not put "Billing Only" in the product name. | | Category | Choosing the category allows for those booking to search for the product easily. Select the relevant categories for your product – copy from a similar product if you are unsure. | | Type | Type is the priority tier reflected in GAM e.g. Sponsorship or Standard. For non-ad served/billing only products, use Sponsorship. | | Cost Type | The billing type of the product – CPM (cost per impression), CPC (cost per click), or CPD (cost per day). | | Goal Unit Type | Select impressions (CPM) or clicks (CPC). Do not use viewable impressions as impressions in GAM will only serve if viewable – it wastes heaps. | | Goal Type | For CPM/CPC product use Lifetime, for CPD products use Daily. | | Rate | Rates should be determined by Simon Murphy. List rate is rate card. Goal rate will be approx. a 20% discount from rate card. Floor rate is approx. 40% discount from rate card and the lowest rate that should be charged. | | Rotation Type | Rotate creatives field in GAM – usually always select "Even". | | Priority | Priority value in GAM – the should default depending on the type, but you can change it e.g. 6 for a mobile blast or 3 for a showcase. | | Billing Only | Tick if the product is non-ad served and only for billing. | | Fixed Price | Tick if the rate cannot be changed. | | Disabled | Tick if you want to disable the product so it will no longer be able to be booked against. | | Ad Size Type | Standard = display lines in GAM. Video = video lines in GAM (e.g. preroll). | | Cost Type Label | This changes the field name in the booking screen in MM. It will default to Amount, but change this depending on the product. E.g., change to Impressions for a CPM product, Clicks for a CPC product, or SOV for a CPD product. Naming this field accurately makes it easier to users booking to input the correct amount, which mitigating billing errors. | | Default Amount | Here you can specify the goal amount, if the product you are creating has a set one. E.g. 700,000 for an article blast. Setting the default amount will reduce issues where users but in the wrong amount e.g. 1 impressions which skews billing. | | Amount Editable | Tick this field if you do not want the Default Amount to be editable e.g. if the goal is always 700,000 and cannot be changed. | | Ad sizes | Drag the relevant ad sizes from the left box to the right box. Some ad sizes are missing e.g. Sponsored Links, 2x2, Apps Native. If the required ad size is not listed, select Fluid. | | Inventory | Drag the relevant ad units (sites where the activity will run) into the right box. | | Geography | Drag the relevant geo-target if required e.g. New Zealand. If you want users to be able to select regions at booking level to specify targeting and check avails, drag the regions in rather than the country (see the ROS 300x600 product setup). | | Browsers | It's likely you won’t need to use this field, but do so if required. | | Device Categories| Drag and drop the devices if relevant – e.g. Smartphone if it is a mobile only product. If the product is to run on all devices, you can leave blank. | | Devices | It's likely you won’t need to use this field, but do so if required. | | Operating Systems| It's likely you won’t need to use this field, but do so if required. | | Key values | Getting the key values correct is important when setting up a product, as you may not be able to edit them later. Ensure you add the key values the same way they will be trafficked in GAM. Key values within a criteria set will match AND in GAM. Multiple criteria sets will match OR in GAM. | | Custom fields | This is required to ensure the product bills to the correct place. Under custom field choose IAB channel > then select the relevant custom value e.g. General display for display ads or Not ad-served for billing only. Then add custom value. | | Genera Mapping | This is used to ensure revenue is correctly mapped. Select the relevant publication e.g. NZH Online, Pillar e.g. ONLINE>, Classification e.g. Digital General Display, and Style e.g. NZME Sales. |
If you're ever unsure what value to select when creating a product, best is to look at a current one that is similar and copy from there. Once you have set up all the above, check that the product will work by clicking the Validate Product button in the top right hand corner. This will check that the product will be able to convert. If the product is valid, you can Save it.
Determining Product Issues
If your product is not valid, you'll get a red notice highlighting the issue in the product.
In this example the issue is caused by the goal type being set as Daily. Change the goal type and the product will be valid.
Occasionally products will require edits. Usually, you will be able to add values to a product. However, be careful as if you save them you may not be able to remove them. Check that the product is valid before you save any product changes. If you try to remove a value from a product and you get an error like this:
It means you are unable to edit the product. In this case, you may need to create a new product.
To do this, you would recreate the current product including the change you want to make. You will also need to disable the old product and change the name, as products cannot have the same name. Add an _old to the end of the old product name. Disabling the product means users will not be able to book against it.
Ideally we do not want to be creating lots of new products. Changing product names affects reporting as some reporting is pulled by line item name. So do not change products names randomly.
Developments to Media Manager are done by Jamie Ewen jamie@seveno.nz. Contact Jamie if you are experiencing issues with the Media Manager platform.
Request Template
| For new MM products please include: | |--------------------------------------| | Product Name: | | Buy Type (CPM/CPD): | | Geo: | | Inventory (ad units): | | Device Category: | | POS: | | Inventory type: | | Ad Sizes: | | Page type: | | Content type (free/prem): | | Ratecard: | | Floor: |