Headliner Ad Format Guide

As part of the 2024 Redesign project, we are introducing the responsive expandable ad format. This ad format:

Is only available on desktop - web.
Has the same position as leaderboard ads (pos = 1).
Once sold, will appear on every page where leaderboard ads may appear, including NZH home page, NZH section pages, NZH article pages.
Will be sold expanded by default.

Sizes

Expanded:

Static image: 970x545
Video: 16:9, or 970x545

Collapsed:

Static image: 970x250

Note that only image creatives are eligible to be served in collapsed state (no video), in order to maintain the 16:9 video aspect ratio and to accommodate for only the most common use cases for these ads.

Trafficking Notes

Scenario 1: Expanded creative is a static image, collapsed creative is a static image

Example line item: https://admanager.google.com/83069739#delivery/line_item/detail/line_item_id=6632654857&line_item=true&li_tab=settings
Line item type: Choose a Sponsorship (4) type, with Priority value 1 or 2
Expected creatives: 970x250
Line item custom targeting:
- pos: 1
Creative setup:
- Example creative: https://admanager.google.com/83069739#creatives/creative/detail/line_item_id=6632654857&creative_id=138466856054
- Add a single creative with size 970x250
- Select Custom creative template, search for the template name Headliner, select this template, click Continue
- Under User-defined variables:
  - *ClickURL: The click-through URL for the creatives
  - *Collapsed Image: A .jpg, .png or .gif file sized 970x250
  - Expanded Image: A .jpg, .png or .gif file sized 970x545.
  - Expanded Video: Leave empty.
  - Show Ad Expanded: Always input 1 for now (as the ad will be sold expanded by default)
- Save and preview creative

NB: Fields with the asterisk * indicates mandatory fields in the template.

Scenario 2: Expanded creative is a video, collapsed creative is a static image

Example line item: https://admanager.google.com/83069739#delivery/line_item/detail/line_item_id=6634673165&line_item=true&li_tab=settings
Line item type: Choose a Sponsorship (4) type, with Priority value 1 or 2
Expected creatives: 970x250
Line item custom targeting:
- pos: 1
Creative setup:
- Example creative: https://admanager.google.com/83069739#creatives/creative/detail/line_item_id=6632654857&creative_id=138466856054
- Add a single creative with size 970x250
- Select Custom creative template, search for the template name Headliner, select this template, click Continue
- Under User-defined variables:
  - *ClickURL: The click-through URL for the creatives
  - *Collapsed Image: A .jpg or .png file sized 970x250
  - Expanded Image: Leave empty.
  - Expanded Video: A URL to the 16:9 video’s .mp4 file. Please ensure client has supplied the correct video creative of the correct aspect ratio 16:9 before setting up the template.
  - Show Ad Expanded: Always input 1 for now (as the ad will be sold expanded by default)
- Save and preview creative