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GAM Reporting - How do I get Reach and Frequency?

Learn how to pull Reach and Frequency in Google Ad Manager (GAM), including where to find the data and how to report it accurately.

Viewability Report:​

  1. Delivery​
  2. Find Line Item​
  3. Run report​
  4. Edit​
  5. Untick date, cpm, cpc, and ecpm​
  6. Tick active view viewable impressions​
  7. Run

Reach & Freq Report:​

  1. Delivery​
  2. Find Line Item​
  3. Run report​
  4. Edit​
  5. Copy line item​
  6. Change to reach report​
  7. Paste line item in line-item filter​
  8. Last 93 days​
  9. Tick line-item UV, reach imps, and imps/UV​
  10. Run

Creative preview:​

  1. Delivery​
  2. Find Line Item​
  3. Creative​
  4. Find/click creative line​
  5. Preview​
  6. Onsite – past nzh link – relative to site location / dec