Facebook Ad Guide
Design and Text Recommendations for Facebook Ads
Design Recommendations
Images
- File type: JPG or PNG
- Ratio: 1.91:1 or 1:1
- Resolution: At least 1080 x 1080 pixels
Video
- File type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Resolution: At least 1080 x 1080 pixels
- Video captions: Optional, but recommended
- Video sound: Optional, but recommended
- Maximum file size: 4 GB
Text Recommendations
- Primary text: 125 characters
- Headline: 27 characters
- Description: 27 characters