Evergreen Native
Traffic team process to follow for story swaps and creative updates
Traffic team process to follow:
- Receive email advising of story swap for a brand from editorial. Email will contain the line item ID to update. Order is here for reference.
- Go to brand's line item.
- “Copy creatives” from the previous line.
- Naming convention for creative is {Brand – Title of article}.
- Enter the copy information as supplied (further detail below if needed).
- Use hero image to pull creative (further detail below if needed).
- Pull deeplink for app (further detail below if needed).
- Set new creative and copy live.
- Deactivate and archive current running creative.
- Test and confirm swap out complete with editorial.
Creative Guideline
“Copy creatives” from the previous line and enter the following information from the received email:
- Name: {Brand – Title of article}
- Click-through URL
- Hero image of article. Use https://www.reduceimages.com/ to resize to 400x209px specs with crop.
- Insert “title” and “text” from the received email template.
- Generate a deeplink from article URL by using https://www.appurl.com/ to copy and paste into “DeeplinkURL”.
- Save and preview.
- Copy the name of the creative and select “add creative” to this line which is the NZH homepage native section - link.
- Paste the name to duplicate onto this line.
- Deactivate and archive the old creative.
- Respond to email to editorial that the stories have been swapped into their rotation.
Key things to remember:
- The Selection articles do not feature on the NZH homepage spot. Only NZH Article block of 3 section.
- BusinessDesk articles do not feature on the NZH article block of 3 section. Only the NZH Homepage spot.
- Any story driver that is altered or removed must be changed in both line items with the exception of The Selection, and BusinessDesk articles.
Adslot SOV currently are:
- Oneroof 100% of pos4
- Driven and Viva share pos 5
- Selection and listener share pos6