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Evergreen Native

Traffic team process to follow for story swaps and creative updates

Traffic team process to follow:

  1. Receive email advising of story swap for a brand from editorial. Email will contain the line item ID to update. Order is here for reference.
  2. Go to brand's line item.
    1. “Copy creatives” from the previous line.
    2. Naming convention for creative is {Brand – Title of article}.
    3. Enter the copy information as supplied (further detail below if needed).
    4. Use hero image to pull creative (further detail below if needed).
    5. Pull deeplink for app (further detail below if needed).
    6. Set new creative and copy live.
  3. Deactivate and archive current running creative.
  4. Test and confirm swap out complete with editorial.

Creative Guideline

“Copy creatives” from the previous line and enter the following information from the received email:

  • Name: {Brand – Title of article}
  • Click-through URL
  • Hero image of article. Use https://www.reduceimages.com/ to resize to 400x209px specs with crop.
  • Insert “title” and “text” from the received email template.
  • Generate a deeplink from article URL by using https://www.appurl.com/ to copy and paste into “DeeplinkURL”.
  • Save and preview.
  • Copy the name of the creative and select “add creative” to this line which is the NZH homepage native section - link.
  • Paste the name to duplicate onto this line.
  • Deactivate and archive the old creative.
  • Respond to email to editorial that the stories have been swapped into their rotation.

Key things to remember:

  • The Selection articles do not feature on the NZH homepage spot. Only NZH Article block of 3 section.
  • BusinessDesk articles do not feature on the NZH article block of 3 section. Only the NZH Homepage spot.
  • Any story driver that is altered or removed must be changed in both line items with the exception of The Selection, and BusinessDesk articles.

Adslot SOV currently are:

  • Oneroof 100% of pos4
  • Driven and Viva share pos 5
  • Selection and listener share pos6