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DPM Process FAQ

Frequently Asked Questions about Digital Performance Marketing (DPM) processes and services.

What are our DPM Packages? What are the service tiers (gold, silver, bronze)?

Answer: Please see this link to our Off-network packages, and what services are included: DPM SLA 2024.pptx. You can speak to your Digital Specialist for more detail.

Is there a document that outlines what your team does and the SLAs?

Yes � you can find it in the Commercial Toolbox. Here is the link to the document: DPM SLA 2024.pptx

How can I brief in a DPM Campaign?

Answer: You can submit your brief through brief me or speak to your digital specialist. It will help if you find out the below from your client first:

Please state clearly the below in all briefs you submit to us, this must be filled in correctly for us.

  • The client's name
  • The client's website URL
  • Which DPM product (or products) the brief is for (e.g. Google search & Meta ads)

1. Objective and Goals:

  • Objective: What do they want to achieve with the DPM campaign? (e.g., more website traffic, sales, or leads)
  • Goals: Do you have specific targets in mind? (e.g., increase sales by 20%)

2. Target Audience:

  • Who are their customers? (e.g., age, gender, interests)
  • Where are they located? (e.g., specific cities or regions)

3. Budget:

  • How much are they willing to invest? (e.g., monthly/yearly budget)
  • Any specific budget constraints or preferences?

4. Timeline:

  • When do you want to start?
  • How long do you plan to run the campaign?

After that we can help work out other details like the below if your client doesn't already have them.

5. Ad Content:

  • What do they want your ads to say? (e.g., main message, offers, call-to-action)
  • Any existing images or videos they want to use?

6. Performance Metrics:

  • How will we measure success? (e.g., clicks, conversions, sales)

Please note, the more you complete the brief for us, the better we can function as a team and do our job. If you submit a half complete brief or insist that we fill in the gaps for the client, we cannot guarantee we are targeting exactly what the client wants.

How do I book in campaigns?

Please contact the media manager team to make bookings for DPM products, we do not create bookings or edit bookings in our team of any kind.

Nor is it our responsibility to chase up bookings that have expired or are about to expire.

How can I contact the team?

Please email digitalservices@nzme.co.nz to submit your tickets to the DPM team.

Please contact us when we have:

  • New clients
  • Clients leaving
  • New campaigns/creatives for clients
  • Troubleshooting for campaigns/creatives

What is your response time on your tickets?

Answer:

VIP/High Priority: Response within 3 hours, resolution within 24 hours.

Standard: Response within 24 hours, resolution within 72 hours.

Low Value: Response within 72 hours.

See here for more details: DPM SLA 2024.pptx

What should be my first steps if I want to sell digital campaigns to my clients?

First of all please contact your local digital specialist, they will be able to provide you all the information you need for our products and get you started on your way.

If you need more information on our products, please take a look here.

How often is the reporting?

Client regardless of tier receives reports for the previous month, generally within the first week of the new month.

For Google Ads you will receive a live dashboard link to track your client's campaign performance.

For every other platform there will be a custom report created and sent within the same time frame.

Does your team assist with meetings?

Check the sales deck for the DPM team to see if your client meets the requirement for 1-on-1 meetings with our campaign managers.

Does your team assist with audits?

We only conduct audits for clients with Google AdWords accounts, please contact your digital specialists for more information.

Does your team assist with proposals?

Check with the digital specialist on helps with proposals for DPM products, if the potential spend is high, our team may assist with the proposal.

How does make goods work if errors have occurred for the client?

This will be a strict case by case situation for the client, contact your digital specialist with all the information you can provide to see if the client is eligible for a make good. The digital specialist will involve us and discuss steps for make goods if the case is valid.

Client is leaving, what should be the process?

Client must give us one month notice before departure. Please email us and let us know as early as possible.

We no longer provide any kind of billing transfer to our clients as default rule � for exemptions on this ruling, please contact your digital specialist.

We also no longer give full admin access to clients on accounts we have built for the client ourselves � for exemptions on this ruling, please contact your digital specialist.