DPM FAQ

When should my client use Programmatic?

Programmatic allows you to reach your audience on a curated list of thousands of websites and apps beyond Google Network, as well as smart TV. Ads can be video, display or native.

Programmatic also gives you much more powerful targeting options, with the capability to target users down to post codes in New Zealand.

What is the difference between Programmatic and Google Display?

Google Display is limited to the Google Display Network. Programmatic ads allow you to reach websites that are not part of the Google Display Network, broadening the reach of your ads.

What is a pixel and why does it have to be on my client's website?

The programmatic pixel is a small piece of code that is added to your website to allow you to track actions taken on your website. This will allow us to measure conversions on your website (for example, form submissions, clicks on phone numbers, clicks on email addresses etc.) and to create retargeting campaigns and lookalike audiences to target people who are similar to your existing users.

What is a lookalike audience?

A lookalike audience is a group of people who are similar to existing users of your website or part of your website. It is based on identifying attributes of your current users such as their age, gender, device type, browsing behaviour on other websites etc.

What are the options for programmatic TV ad lengths?

30 seconds is standard.

Where do programmatic TV ads show? Can we target specific shows for programmatic TV ads?

Ads can show on TVNZ, ThreeNow, Samsung TV and Neon CTV ad placements. We cannot target by show, but we can target by audience interest, demographics and location.

Can programmatic ads be animated? Can we run programmatic GIF ads? Can we run programmatic HTML5 ads?

Programmatic Display ads can be animated GIFs. Running HTML5 is not standard and we would need to put in a request to run these, we would therefore recommend using static images or GIFs rather than HTML5.

What are the Display ad specs for programmatic?

Standard display banner sizes:

• Mobile Banner (320 x 50)
• Mobile Banner (300 x 50)
• Large Mobile Banner (320 x 100)
• Large Mobile Banner (300 x 100)
• Leaderboard (728 x 90)
• Large Leaderboard (970 x 90)
• Wide Skyscraper (160 x 600)
• Medium Rectangle (300 x 250)
• Half-Page Skyscraper (300 x 600)
• Billboard (970 x 250)

The following file formats are accepted: JPG, PNG, GIF.
Optimal file size for JPG and PNG: 750 KB.
Max file size for GIF: 3.5 MB.
Creative must be high resolution (The creative must be a minimum of 72 pixels per inch and is recommended to be 144 pixels per inch).

What are the Native ad specs for programmatic?

Native Ad Specs

1. Headline

Maximum of 55 characters, minimum of 5 characters, including spaces

Note: For Chinese and Japanese languages, the limit is 20 characters.

2. Body

Maximum of 120 characters, minimum of 5 characters, including spaces

3. Image

The image for native ads should ideally not contain any text overlay, but if the image is <30% text that is generally acceptable. This is enforced by our supply partners - we can try reaching out for exceptions if necessary. We require 1200x627, 600x600 and 800x600 pixel images for every native campaign, that support the following formats: JPG, PNG. GIF format is not supported for Native Ads. The optimal file size is 750kb and max file size is 3MB.
The creative must be high resolution (The creative must be a minimum of 72 pixels per inch and is recommended to be 144 pixels per inch).

4. Destination URL

5. Sponsored By

There is a character limit of 25 in the 'Sponsored By' text field.

6. Brand logo on a white background

The logo has to be 1:1 ratio (square) on a white background. The recommended size is 300x300 pixels.

What are ad specs for programmatic CTV / Connected TV ads?

Duration: Recommend is up to 30 seconds

Preferred formats: MP4

Max file size: 1GB

Aspect ratio: 16:9

VAST 2.0 Recommended

What are the ad specs for programmatic video ads?

• Duration: 15~30 seconds recommended
• Preferred formats: MP4, WebM
• Max file size: Recommended is 2~10MB
• Aspect ratio: Recommended is 16:9 but also support 4:3
• VAST 2.0 and 3.0 accepted (Support for VPAID but scale is limited)