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Display Content Exclusions

How to set up account-wide content suitability settings for Display ads

If an account is running Display ads, you must set up Account-wide content suitability settings.

Full details of how to do this here: Content Suitability Settings.docx

Summary of what to do:

  1. Tools & Settings
  2. Setup >> Content Suitability
  3. Select Limited Inventory & save
  4. Exclude Sensitive Content � tick all boxes & save
  5. Exclude Types and Labels � tick Mature audiences, Content not yet labelled and all content types listed & save
  6. Exclude Placements � go to App Categories and select all categories for Apple App Store & Google Play (140 total) - make sure to open the drop down menu to select hidden categories e.g. Games
  7. Exclude websites on this list (you can copy and paste the whole list): Websites to exclude.xlsx
Pending Screenshot

For some accounts, a Placement Exclusion list is already loaded under Placement Exclusions so you don't have to do anything.