Display Ad Specs - Responsive & Display Ads
Guidelines for creating and submitting display ads for responsive and standard display campaigns.
See full ad specs here Creative Specs for DPM
Responsive Display: Google Ads Support
(You can copy and paste all the below requirements in the ticket)
Square (1:1) Images
- Recommended size: 1200 x 1200
- Minimum size: 300 x 300
- Maximum file size: 5120 KB
- Ratio: 1:1
Landscape Image (1.91:1)
- Recommended size: 1200 x 628
- Minimum size: 600 x 314
- Maximum file size: 5120 KB
- Ratio: 1.91:1
Logo Requirements
Logo 1 is needed as well:
- Landscape (4:1): 1200 x 300 pixels
- Minimum logo size: 512 x 128 pixels
- Maximum file size: 5120 KB
- Square: 1200 x 1200 pixels
- Minimum logo size: 128 x 128 pixels
- Maximum file size: 5120 KB
Descriptions
You can create up to 5 descriptions for your brand or product, of up to 90 characters each. The description usually accompanies a headline and should be written to complement your headlines. Use the description to provide additional detail to articulate your value proposition.
Headlines
You can upload up to 5 different headlines, of 30 characters each for your responsive display ads. To ensure maximum performance, make sure your different headlines each say something unique. Be informative, and spell out your value proposition clearly.
If the client does not provide the headlines and description for the responsive display, please use the currently best performing headlines and descriptions running for the client.
Copy all the information above and send to the client when they are looking to do responsive display campaigns. AND if they want to do display only for some reason and don't want the responsive option...
Display Ads
Do note, responsive display has different requirements compared to basic display campaigns. Please read to find out the best display sizes and why we should encourage responsive display campaigns.
(You can copy and paste all the below requirements in the ticket)
Display - Image Ads
Recommended ad sizes:
- 300x250
- 336x280
- 728x90
- 300x600
- 320x100
They can be jpg, png or gif, and file size must be max 150KB.
For gifs, the total gif animation needs to stop within 30 secs, if it's continuous/keeps looping for longer it will be disapproved.
Also see Google AdSense Support
IF GIFS ARE TOO LONG
If gifs are too long you can use this tool to change the looping to 4 or 5 times only. Just upload the file, change the looping and then save the new version.
HTML5 Ads
HTML 5 ads are not available to all clients - the account needs to have spent more than $9000 USD and be more than 90 days old. We need to ask Google to allow HTML5 to run on an account before we can load the ads.
Ad specs: Google Ads HTML5 Specs