While NZH is a news site and there will always be negative stories, there are certain brands and categories that, were we to show their advertising against particular types of stories would be detrimental to both their brand as well as NZH.
As a result, advertisers in the following categories MUST have the following negative keyword targeting applied by default. To make this easier, we've created targeting presets for ease of use.
Targeting Presets
You MUST ensure that you are NEGATIVELY targeting keywords in these instances:
