Skip to content
  • There are no suggestions because the search field is empty.

Daily Checklist for Traffic Team Admin

A comprehensive daily checklist for Traffic Team Admin tasks.

This article provides a daily checklist for Traffic Team Admin tasks.

Step-by-Step Guide

  1. Check work email and traffic@nzme.co.nz - message on Teams for any email you find that looks like it requires urgent attention. Otherwise, file emails into our folder names so the inbox is clear.
  2. Check Daily Buy Calendar and ensure all your daily buys for today are live and get screenshots.
  3. Check Under-Deliveries: https://datastudio.google.com/u/0/reporting/786a5c37-5a11-4c23-aad8-ddc59e9d7b0d/page/uS04

    4. Change filter to show only your name, amend start date to be current month, change progress to less than 99%

  4. Check all line items booked under your name
  5. Keep in mind we load 1,000 imps as bonus to each CPM campaign, so if the goal was 51,000 imps and it served 50,565 imps – this has not actually under delivered.
  6. Email Account Manager advising of under delivery and offering solution (reopen, move imps to next month's line item, etc.)
  7. Update GAM Line Item notes to reflect the changes/optimisation you've made. The standard for this should be:
    • DATE - INITIALS - Actions taken. For example: 03/08 - GL - Extended end date of campaign to 31.08.2021, as agreed with AM
  8. Check campaigns that have Traffic assigned as trafficker – update trafficker to correct person

Additional Checks

  1. Check iHeart Unders spreadsheet when Geo says they have been updated. She updates them Monday, Wednesday, and Friday.
  2. Important to make notes if anything has cancelled, a duplicate, etc. Write at the very front of the booking in audio serve like the below example, so they don't get included on the iHeart unders report.
Pending Screenshot
  • Check this spreadsheet for any campaigns that have creative loaded but have not started
  • Status filter > have only ready ticked
  • Check all line items booked under your name
  • Check line item to work out why it hasn't started serving. Message on teams for help if needed
  • Email Account Manager if required
  • Check campaigns that have Traffic assigned as trafficker – update trafficker to correct person

End of Day

Double check daily buy calendar – have all daily buys for the following day been loaded?

Check flight status for under delivering line items and optimize. You can either use the dashboard or the below filter in GAM

Pending Screenshot