Client Targeting Requests
Guidelines for applying negative keyword targeting and geo-targeting for various clients.
Agency
Dentsu – All NZ eyes only
Advertisers
Air New Zealand
Negative Key Word Targeting must be applied to all Air New Zealand campaigns.
Please use the 'Air NZ Negative KW 2022' Preset.
Please Geo-Target New Zealand for all Air NZ Campaigns.
American Express
Negative Key Word Targeting must be applied to all American Express campaigns.
Please use the 'AMEX Neg Kw Updated 2023' Preset.
ANZ
Negative Key Word Targeting must be applied to all ANZ campaigns.
Neg KW list - ANZ Neg KW 2024.
ASB
Negative Key Word Targeting must be applied to all ASB campaigns.
Please use the 'ASB Negative KW Target' Preset.
Auckland Airport
Negative Key Word Targeting must be applied to all Auckland Airport campaigns.
Please use the 'Air NZ Negative KW 2022' Preset.
Fisher Funds
Negative Key Word Targeting must be applied to all Fisher Funds campaigns.
Please use the 'Fisher Funds Neg KW Oct23' Preset.
FMG
All bookings to exclude AKL, CHC & WTGN unless stated in notes (still required in GAM notes from commercial).
Realestate.co.nz
Creative cannot run on One Roof - please exclude One Roof inventory on any campaigns scheduled for Run of Network.
Southern Cross
Negative Key Word Targeting must be applied to all Southern Cross campaigns.
Please use the 'Negative Keyword Target: General'.
TVNZ
Negative Key Word Targeting must be applied to all TVNZ campaigns.
Please use the 'TVNZ Neg KW'.
TSB
Negative Key Word Targeting must be applied to all TSB campaigns.
Please use the 'TSB Neg KW 24' Preset.
Liquor Centre
Negative Key Word Targeting must be applied to all Liquor Centre campaigns.
Please use the 'Alcohol keywords' Preset.