This article provides instructions on how to load Amazon Ad Server (Sizmek) tags for Amazon Prime.
Contacts
Account Manager: Jessica Landar
Account Executive: Ben Smith
Important Information
Ensure you read the following instructions carefully to avoid any issues with tag implementation.
Creative Loading
Amazon Ad Server / Sizmek Tags
Amazon Prime uses Amazon Ad Server tags, formerly known as Sizmek. These tags are different from the Campaign Manager 360 tags that are typically supplied. Due to their complexity, it is crucial to follow the correct procedures when loading these tags.
Best Practices
- Implement Amazon Ad Server tags as soon as they are supplied to ensure correct loading.
- If in doubt, compare against previous line items of Amazon Prime.
- Set up a test page that the agency can use to confirm that the correct tags are triggering.
Setting up a test page can help verify the correct implementation of tags.