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Checking iHeart Avails

How to check upcoming avails using the inventory forecast tab in AudioServe.

To check upcoming avails, please use the inventory forecast tab in AudioServe.

Inventory Forecast

  1. Enter start and end dates.
  2. Ad positioning: change to midroll only.
  3. Ad duration: leave on 30 seconds (unless you know it's different).
  4. Inventory type: Campaign avails if checking for one rep's booking or Total avails if a digital specialist is asking for the total amount of impressions their sales team can sell for a region.

If checking campaign avails with no audience targeting:

  1. Toggle yes for priority and pacing and leave on 8 evenly.
  2. Frequency capping: 1 per 20 minutes, 3 per hour, 10 per day.

If checking campaign avails with audience targeting:

  1. Toggle yes for priority and pacing, change to 10 evenly.
  2. Frequency capping: 1 per 20 minutes, 3 per hour, 10 per day.

Toggle Shake Me on if checking Shake Me avails.

Publishers and Zones

  1. Select zone tags > NZME AS (All stations).
  2. Define your audience: here add region, location, audience as required.

If checking audience avails with a location:

  1. Add in location required AND 1st party data.
  2. 1st Party Data > is any of > aw_0_1st.ccaud > paste audiences separating by comma (e.g., 1PD_NZME_Business_4_7_NZ_Eyes, 1PD_NZME_Business_3_7_NZ_Eyes, 3PD_Small_Business_NZ_Eyes, 1PD_NZME_Business_NZ_Eyes).

Use this spreadsheet for easy copy-paste of audiences and use the tab Avails Use.

Then click OR and add in the exact same location targeting AND > Publisher Data, e.g., below:

Pending Screenshot

AND - Publisher data > is any of > browse > search and tick ones you want.

Report for Past Impressions Served for Region and Station

iHeart has a quirk where if there isn't enough audio ads sold/loaded into AudioServe to fill an entire ad break, it will turn off playing iHeart ads and it will play whatever the Online log of the radio station is playing. There is no user experience impact for the listener, but it does mean they can hear ads that have not been loaded for iHeart by digital traffic. What this means is that pulling avails for iHeart using Inventory Forecast isn't accurate, as AudioServe doesn't take into account that we default to terrestrial radio, meaning the system thinks we have millions of impressions available to sell. But in reality, we default to terrestrial before we have a chance to fill those impressions.

Campaigns loaded through AudioServe make up 30% of total iHeart inventory. AKA we default to terrestrial a lot.

TL;DR: iHeart avails in Inventory Forecast aren't accurate as they don't take into account iHeart defaulting to terrestrial radio ad breaks. To combat this and to make pulling avails realistic, when providing avails give past numbers, which are a true reflection of what we have served, therefore what we are likely to serve in the future.

Pulling the below report lets you know what has served by station and region in the past. Inventory is what was available to serve/sell, and audio imps is what actually served (i.e., what was loaded by digital traffic).

How to Pull

  1. In AudioServe > Reports > Template List > Total Avails By Region and Station.
  2. Amend dates (i.e., avails request is for a month or week, search Last Month or week in date box).
  3. Filter Region: untick regions you don't want, or leave as is for all regions.
  4. Filter station/publisher if needed, otherwise remove.
  5. Run.