BriefMe Departments & BriefMe Types - Which BriefMe Department and/or Type Should I use?

B2B Marketing  

(Nina Anderson) 

We work collaboratively with commercial, and other teams across the business to proactively develop and implement marketing plans. We develop creative and innovative trade marketing activity to increase brand profile and help to drive revenue. The collateral that we produce includes brand profiles, media kits, regional sales docs and local marketing campaigns etc. 

We will always endeavor to turn your request around as quickly as possible. This is dependent on capacity at the time of submission. 

Timeline indications: 

• Large projects require a 3-4 week turnaround (dependent on the project and how much content is provided) 

• Smaller tasks are a 1 week turnaround. 

We will provide you a timeline on acceptance of the brief. 

CreateMe 

(Alana O’Neill/Rob Dickey) 

CreateMe 

(Arron Smith) 

Creative & Media Strategy 

A creative and media strategy for a direct client 

CreateMe 

(Alana O’Neill/Donna Keane) 

Partner Content (ex-Branded Content) 

To brief in a sold piece of partner content (sponsored story). Sponsored Content . 

CreateMe 

(Alana O’Neill/Rob Dickey/Liezl Hipkins-Stear) 

Post Brainstorm (multi-platform) 

To outline next steps after a client brainstorm (for CSD use only) 

CreateMe 

(Alana O’Neill/ Liezl Hipkins-Stear) 

Premium Lifestyle - Digital & Magazines (Ideation) 

A publishing content solution across Viva, canvas, Reset, Travel and/or Driven 

Creative 

(Graham Stride) 

Commercial Client Integration Brief 

Advanced response 

To request creative that integrates a client’s brand with an NZME brand, where a  

larger, bespoke multi-media campaign is required. 

Commercial Client Integration Brief 

Basic response 

To request creative that integrates a client’s brand with an NZME brand, where just a web tile and social media campaign is required.  

Commercial brief 

Campaign Implementation 

To roll out a client campaign once sold, based on a client-approved creative concept. 

Commercial brief 

Digital ad creation – Premium ad shapes 

To produce a client digital campaign, utilising Premium ad shapes that may include interactivity, video and/or bespoke animation. 

Commercial brief 

Digital ad creation – standard ad shapes 

To produce a client digital campaign, utlising standard display shapes, either static or HTML animated. 
 

Commercial brief 

Pitch brief: creative mocks only 

To support a client pitch, crafting a multi-channel creative concept and mock-ups of example ad shapes/scripts. 

Commercial brief 

Pitch brief: deck design & creative mocks 

To support a client pitch, encompassing a creative concept, example ad shapes /scripts and deck design. 

Commercial brief 

Pitch brief: deck design only 

To support a client pitch, formatting a supplied deck for presentation. 

Commercial brief 

Sponsored content 

To design a print advertorial. 

Marketing Brief 

Concept Brief 

To craft a new creative concept for a multi-channel marketing campaign that promotes an NZME brand. 

Marketing Brief 

Task or Edit Brief 

To produce a tactical campaign that promotes an NZME brand, a straightforward design task, or an amendment / extension to an existing campaign. 

Digital 

(Ester Monti/Ash Sparrow) 

Digital Campaign Strategy Request 

Digital Campaign Strategy 

Digital Set Up Brief Off-Network/Advantage 

Planning 

(Alice Brougham/Terri Patrickson) 

Digital Audio 

Brand recommendation for Digital Audio, with a detailed media plan. Reach and frequency reports.  

Print 

Reach and frequency reports. 

Radio 

Brand recommendation for Radio, with a detailed media plan. Reach and frequency reports. 

Research & Insights 

(Terri Patrickson) 

Detailed 

Research Brief 

A detailed analysis and brand recommendation for a client. A survey recommendation. Brand or audience analysis. 

Short 

Research Brief 

A quick turnaround response example updated audience and brand reach figures.  

Vision 

(Nikita Terrell) 

Vision Production