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Boosting NZH Content

Instructions for boosting Facebook and Instagram posts for NZME-owned pages.

From time to time we are asked to boost Facebook posts for NZME-owned Facebook pages such as NZH, Viva and Driven. The requests come in via Zendesk.

Here are detailed instructions for how to do this:

https://app.tango.us/app/workflow/Sponsored-Stories---Boosts--FB-Newsfeed--f5eb14fb30184147b9ed6297f281046f

Boosting Instagram Posts

I wanted to inform you about recent changes with Meta concerning the boosting of Instagram posts. Previously, we were able to boost posts individually through a link. However, this option has been removed.

Our current processes are as follows:

  1. Boosting an Instagram Post: We can only use the "Placement" option. This means selecting the platform where we want to advertise the post. However, for Instagram, we are required to include an image or creative element (which you need to provide). It's important to note that this process is technically not "boosting" since we are not using the existing link post from Instagram; instead, we are creating an ad post.
  2. Existing Facebook Post: If we have an existing Facebook post and want to advertise on both Instagram and Facebook simultaneously with the same content, we can use the "Existing Post" option. By selecting both Instagram and Facebook as placements, you won't need to provide a separate image for Instagram.
  3. Instagram Story: Unfortunately, we can't boost an Instagram Story from our end. However, we can post an Instagram Story and advertise it. To do this, you just need to provide the correct-sized image for the Instagram Story.

In summary, we are unable to boost an Instagram Story from our end using a link from an Instagram Post. Instead, we can only create an ad or advertise it. The boosting process is limited to the Instagram platform. Ads can only be managed within Facebook Manager, where we have the option to select placements (the platforms for advertising). If you have any questions or need further clarification, feel free to ask.

March 2024

Boosting Instagram Posts --> Select only Instagram Feed as placement.

Boosting Facebook Posts --> Boost across Facebook and Instagram?