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Billboard Blast

Guide to setting up a Billboard Blast campaign

This article provides instructions on how to set up a Billboard Blast campaign.

Booking Product

NZH: Billboard Blast: 970x250: Daily Buy: 500,000 PIs: NZ Eyes

Creative Specs

https://advertising.nzme.co.nz/specifications/desktop/billboard-970x250/

Line Setup

| Type and priority  | Standard High - 6       |
|--------------------|-------------------------|
| Expected creatives | 970x250                 |
| Goal               | 500,000 (include 3,000 for over delivery) |
| Deliver impressions| As Fast As Possible*    |
| Inventory          | NZH* POS 1              |
| Geography          | New Zealand (can be geo-targeted on request) |
| Device category    | Desktop, tablet         |

Steps

  1. Add 970x250 creative.
  2. Go back to your order and ensure your line status is Ready.

Notes

  • Before you load a billboard blast, check it's booked in the digital calendar – we can only run 1 per day.
  • We don't need to load a fallback for a billboard blast.
  • Billboard blasts can be geo-targeted, though this will affect avails – recommended they always include Auckland at least.
  • We can add negative keywords for brand safety, though this can also affect delivery.
  • *Frontloaded is our default tier for CPM activity, however due to delivery issues against this product, you can change this to as fast as possible if it's struggling.
  • *You can open to other sites in our network for delivery.
Pending Screenshot