This article provides instructions on how to run a basic report in Google Ad Manager (GAM).
Step-by-Step Guide
- From either the order or a line item, click "Run Report".
- It will come up with automatic data, you can click edit:
- You want to leave it as "historical".
- Edit the date and either leave it as by Order, or line item. You can add as many orders or line items per report:
- Select the dimensions you need. The most used ones are "line item" and "creative" which can be used together. You can also pull by "region" or "devices" depending on the request.
- Select the main metrics you want:
- Click "run".
- Then hit "export results" and select XLSX.
