This article provides instructions on the audience taxonomy used for categorizing audience segments.
Audience Naming Convention
The naming convention for audience segments is as follows:
audience_type(1pd/2pd/3pd)_property_category_location_Eyes
Reporting Issues
If you find 1PD or NZMe 3rd party segments that do not match this taxonomy, please email data-requests@nzme.co.nz to update them.
