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Adswizz / Triton - Programmatic Deal Set Up (Updated 2023)

A guide on setting up programmatic deals using Adswizz and Triton.

This article provides instructions on how to set up programmatic deals using Adswizz and Triton.

iHeart Prog:

How to set up:

  • PMP
  • PD
  • PG

SSP = AudioMax https://audiomax.adswizz.com/nzme/

Adserver = Adswizz PG deals set up https://audioserve.adswizz.com/nzme/

Here is a video on how to report and set up PG: Programmatic Reporting & Troubleshooting - Audio-20230824_140552-Meeting Recording.mp4

iHeart PMP’s/PD’s

You will need to know what DSP the buyer will be using. Once you know then you should search in AudioMax – for example FCB we have the following sales channels set up. Always check first as we most likely have set up the sales channel already and this will avoid duplication.

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Once you have selected the sales channel then navigate to the deals tab and click on + create new deal.

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Name the deal, we don’t typically set an end date on PMP deals, so the buyer can tap into the deal and bid as frequently as they’d like. PD’s and PG’s we do set an end date as these are more likely for a specific campaign. PD will typically run for a year.

Generate deal ID

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Define the deal targeting either manually, or with a predefined supply pack

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PMP set up:

Select 1st price and input the floor, bear in the mind that if you sell the floor price for $15 NZD the SSP tech and connector fees are added on top. For example, with a $15 floor, you will need to input $12.82 see below. This is important as the buyer will see the total price eg $15 but they do not need to know tech fees and connector fees.

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When you email the client with the details, you will supply the deal name, deal id, SSP = Adswizz, the floor price eg $15 NZD.

Always toggle yes to enable competitive separation

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PD set up:

Same set up as PMP’s however the only difference is the pricing is fixed price. Reminder, PD’s are a fixed price so there is no auction ie highest bidder wins. Typically, PD fixed prices are higher than PMP floors and we would like to see a commit spend by the buyer.

PG set ups are done in Adswizz

Please note: ALWAYS INCLUDE PG IN THE NAMING CONVENTION

First check to see if we have set up a PG deal for the advertiser already. If not, you will need to setup a new order. An order is like sales channel in audiomax, do not create deal id yet and keep end date open. Once completed, create campaign.

In put all the campaign details, select create ads. Create ads is where you generate deal id, define the DSP

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Send buyer the same details you send with PMPs and PDs eg deal id, deal name, SSP and CPM. The buyer will need to set up the deal from scratch on their end.

Companion Banners:

To add Companion Banners, you will need to go into the Supply Pack and select "Display" and include all of these.

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Triton PG:

Here are the user guides for setting up PG deals:

To set up PG deals in Yield OP: https://userguides.tritondigital.com/adv/yop/pg-deals.html

To set up PG flights in TAP: https://userguides.tritondigital.com/adv/tap/pg-flights.html?q=guarantee

How to: Add / remove podcasts from programmatic exclusions in Triton due to Sponsorships:

UPDATE : JAN 2024: Testing using content tags to exclude. The sponsorships added to programmatic exclusions will be tagged with "Exclusions". There is a rule set up in Triton Yield Op under Configurations>Global exclusion rules

Delete below strikethrough when confirmed correct

Email comes from the Podcast team to traffic@nzme.co.nz when a new sponsorship is sold in. The email should link to a live doc showing the podcast to add/ block (the request is to block then it should be labelled as a (a)total block or (b)category exclusion.

If it is (a) total programmatic block, steps to add/remove a show from total programmatic delivery are:

  1. Navigate to Yield Op > Configuration
  2. Find Global Inventory Exclusion Rules
  3. Click the edit button on the Rule named "Total Programmatic Exclusion"
  4. Select Tab "Content"
  5. In the "Stations" section you can either:
    1. Search the podcast needing to be excluded in the "Stations" section and add to the list of current shows blocked.
    2. Remove a podcast that no longer has a sponsorship so can be accessed programmatically.
  6. Select "submit" to save.

If it is (b) category block, steps to remove a show from have specific category of advertisers are:

  1. Navigate to Yield Op > Ad Quality
  2. Find NZME Radio Limited Ad Qualities section
  3. From here you can either:
    1. Remove the category block by finding your podcast rule and clicking the trash icon.
    2. Add a new podcast specific exclusion rule by:
      1. Select the "+New" button
      2. Enter a name clearly labelling the podcast and the exclusion rule
      3. Exclude known competitor brands and category at the parent IAB category level (i.e. "alcohol" has to be full "food and drink" category)
      4. Navigate to the "Content" tab and find the podcast to be protected under "Stations"
      5. Select "submit" to save