Triton Podcast PG set up is loaded in TAP:
https://userguides.tritondigital.com/adv/tap/pg-flights.html
iHeart / Digital Radio PG deals are loaded in AdsWizz
To begin, open AdsWizz and switch over to Orders, from there create a new Order.
Next, you’ll need to populate the Order Settings with the relevant data. This includes entering the Order Name and pairing it with an Advertiser, and entering the agreed date and impression goal.
Naming Convention:
Agency – Client – Campaign – Product – Audience – Date - PG
Impression Goal:
If you’re only given a budget, enter the amount of impressions available with the CPM. If Digital Radio and Podcasts are loaded on the same Order, blend the CPM price.
E.G.
12 + 25 = 37
37 / 2 = 18.5
Blended CPM: $18.50
Next, we’ll need to create a new Campaign within the Order. The Campaign should share the same name with the Order, you will also re-enter the agreed dates and Impression Goal.
We can then set up the Ad. Follow the same naming format as earlier, adding ‘Podcast’ or ‘Digital Radio’ depending on where it will be targeted. Then select the below settings:
- Type: Redirect
- Ad Format: Programmatic Reserved
- Buyer: Google DV360
Frequency Capping can be found within Advanced Settings. Unless specified, please use the default.
You can now generate the external deal ID – We will share this with the client to accept the deal.
The final step is Ad Targeting – This follows the same process as Direct Digital Audio. Once set up is complete, you can send the deal on to the client with the required information.
E.G.
Deal Name: Matterkind - Kmart NZ - FY24 NZ - iHeart 15' - Shoppers - 26 Oct - 24 Dec 2023 - PG
Ad Name: Matterkind - Kmart NZ - FY24 NZ - iHeart 15' - Podcast - Shoppers - 26 Oct - 24 Dec 2023 - PG
Ad ID: 0d1c4736-cd5c-4c20-b110-f5a3c4226077