AdForm are another 3rd Party ad tag and tracking provider. Their tags operate in a similar manner to Google redirect tags or DCM tracking tags.
Creative Tags
These will need to be loaded as Third Party tags and the entire script loaded to ensure the correct data is provided:
GAM will recognise the AdForm tag but you will still need to insert macros to ensure the correct click and cachebuster macros are inserted. These will be added automatically and in the right place in the script by pressing the Insert macros button here:
Once inserted, you will see the macros in your script, and the messaging will update:
Tracking Tags
These will simply appear as AdForm URLs.
Ensure the correct tracking is placed in the correct location: