Native Performance (Sponsored Link)

  • Platforms: Desktop, Mobile Site & Apps

  • Available on: NZ Herald

  • Formats: static image: jpg, png

  • Max File Size: 100 KB

  • Dimensions (W x H): 400x209 pixels (1.91:1 aspect ratio)

  • 3rd Party Tracking Compatible: Yes

  • Lead time: 3 working days

Title: maximum 38 characters (including spaces) will be displayed before truncating
Copy: maximum 66 characters (including spaces) will be displayed before truncating
Call to Action: maximum 10 characters (including spaces)
Advertiser Name: maximum 30 characters (including spaces)

Best Practice:

- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement 
- For best results we recommend supplying a minimum of three different creative/copy versions to run on rotation.
- Best performing creative will be optimised based on click-through rate. We recommend you follow this sponsored link creative guideline that we've put together here.
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.

Note: Sponsored Link ads are tailored to the web property that they are being displayed on. Some of the supplied elements such as the ad copy may be cropped or not displayed on some properties.

Creative Best Practice


Please check notes and best practices

Please refer to the NZME advertising terms & conditions