Pushdown

  • Platforms: NZH Desktop
  • Available on: NZ Herald
  • Description: The Pushdown unit reveals itself as the user scrolls down the page and will continue to be served on refresh/revisit to homepage until a user opts to close via the close button.
  • Lead time: 5 working days
  • PSD Template: http://tinyurl.com/nzmepd2017

Video Pushdown

Required Assets

Video Asset

  • Dimensions: 16:9 (aspect ratio) - video content must fill entire stage (no black bars)
  • Length: 30 seconds max
  • Max File Size: 4MB

Fallback 300x250 or 300x600, & 728x90 Asset

Optional Assets

Still Frame Asset

  • Dimensions: (W x H) 1280x720 pixels
  • Max file size 100KB
  • Format: jpg, gif (static)

CTA Asset

  • Max Dimensions: (W x H) 430x130 pixels
  • Format: (must be) Transparent .PNG
  • Max File Size: 40KB

Logo Asset

  • Max Dimensions: (W x H) 430x130 pixels
  • Format: (must be) Transparent .PNG
  • Max File Size: 40KB

Static Pushdown

Required Assets

Still Frame Asset

  • Dimensions: (W x H) 1280x720 pixels
  • Max filesize 100KB
  • Format: jpg, gif (static)

Fallback 300x250 or 300x600, & 728x90 Asset

Optional Assets

CTA Asset

  • Max Dimensions: (W x H) 430x130 pixels
  • Format: (must be) Transparent .PNG
  • Max File Size: 40KB

Logo Asset

  • Max Dimensions: (W x H) 430x130 pixels
  • Format: (must be) Transparent .PNG
  • Max File Size: 40KB

Important Notes

  • Videos auto-play on mute - sound is user initiated
  • Close and Sound controls positioned on the top right - these are built into the product
  • Still Frame Asset would be served over video pushdown in case of users slow load time
  • Advert will maintain 16:9 ratio across all breakpoints
  • The CTA sits on the bottom left, the Logo sits on the bottom right and the of Pushdown.
  • The "Continue to NZ Herald/Driven" button sits on the bottom middle and is not removable. Please take this into consideration and design your content around this.
  • Driven Pushdown Only: We would suggest to advertisers that no important messaging should be placed on the last 1/4 of the creative as that portion may not display on all screen sizes.