As a diverse, wide reaching, influential and integrated media company, NZME has a responsibility to champion worthy causes and facilitate community conversations about the topics that matter to you, our audiences.
We use our wide reach across NZ to support cause related organisations by providing platforms and audiences to discuss social issues and campaign for good.
Of particular note was the editorial campaign led by The NZ Herald for World Vision called The Forgotten Millions. The coordinated campaign across print, digital, radio and video platforms was fronted by Rachel Smalley. The campaign reported heartbreaking stories from those affected by the Syrian Crisis, making this humanitarian catastrophe, instantly accessible for all.
We continued the campaign throughout the year with ongoing editorial and fundraising events. Mounting public pressure eventually saw the Government agree to allow more Syrian refugees into New Zealand, and match our fundraising efforts, dollar-for-dollar.
An online donation system was established and through the power of our multi-media platforms – the campaign raised more than $2.5 million for World Vision by the end of the year.
Another editorial Initiative produced a suite of special projects branded Anzac100 to engage audiences and mark the centenary of the Gallipoli landings in 2015. The integrated strategy involved editorial, marketing and social media teams which drove what was then record digital traffic and raised over $70,000 for the RSA. We produced a supplement called Letters From Hell producing both print and interactive digital versions. We created video diaries and presented live coverage from commemorative events in both Turkey & Auckland. We also ran user-generated content social media campaigns under the hashtags #GallipoliFlashback, #YourAnzacDay and #PINAPOPPY.
The NZ Herald supported a crowdfunding campaign for Mondiale Lifepods – a new highly cost effective incubator designed by Sir Ray Avery has the potential to save thousands of babies lives. With ongoing editorial support and ads supporting fundraising efforts we achieved high awareness and reader engagement for this life changing innovation.
We also care deeply about celebrating Kiwi greatness and giving back to the community. The Pride of New Zealand Awards provides huge audience engagement via voting mechanisms, alongside heartwarming content. The awards are supported by our regional titles, radio stations and our newly formed Events team.
NZME supports a number of charitable organisations both at a national and local level with an extensive Marketing Partnerships programme. Spanning arts, sport, culture, health & youth sectors, NZME brands support The Halberg Sports Awards, the NZ Symphony Orchestra, the Auckland Rescue Helicopter and The Starship Foundation.
Our GrabOne platform which attracts huge daily digital audiences, have recently begun promoting cause related and emergency relief fundraising deals, already contributing over $25,000 worth of online donations for various charities.
Amongst our radio brands, we continue to run free community noticeboard advertising, plus on a national scale our ZM radio morning crew Fletch, Vaughan and Megan supported World Vision provide life saving wells and water filtration systems to Stong - a village in Cambodia.
The powerful role our brands play in local communities is often evident with many of our titles supporting worthy causes leveraging their reach and ability to drive awareness.
In June, Wanganui suffered devastating floods. The team at Wanganui Chronicle responded with a special flood publication, which was sold throughout the North Island region. Proceeds alongside cash donations from partners and advertisers alike provided donations totalling $20,000 to the local Mayoral Relief Fund.
Many local publications initiate campaigns such as the Hawkes Bay Today ‘Bring in Your Boots’ drive, where readers donated over 800 pairs of old footy boots which were distributed to children in need. And a call for help with a Junior Readers programme at a local Tauranga primary school resulted in a waiting list of volunteers.
Throughout the country, NZME staff are supported and encouraged to contribute to worthy causes. The Property, Print & Production team receive paid volunteer days to raise funds for the Auckland City Mission and regularly participate in charitable street collections.
Our talent regularly appear and participate in a multitude of events including local fun runs, the SkyCity Stair Climb, and regional Relay for Life events which raise money for the Blood and Leukemia Foundation.
In December last year, almost all of our offices throughout the country initiated a Christmas Giving programme. These provided an opportunity to engage both staff and audiences alike – with toy appeals, donations of cash and food bank drives.
The NZME Ellerslie print plant, currently has Gold status in NZ's original environmental certification programme - Enviro-Mark. Enviro-Mark provides resources and support to implement a credible and effective environmental management system and we are wanting to complete the next level and achieve platinum status for Ellerslie. The Enviro-Mark programme is owned and managed by Enviro-Mark Solutions, a wholly-owned subsidiary of Landcare Research, a Government-owned Crown Research Institute at the forefront of organisational sustainability.
The new NZME Central building has 5 Green Star Design certification from the New Zealand Green Building Council which represents “New Zealand Excellence”, and we will also achieve 5 Green Star Built certification as well which is not as common. To achieve 5 Green Star certification the development incorporates features such as – increased fresh air volumes for occupant comfort (50% more than building code), energy conservation measures with efficient water, electricity, and HVAC plant and equipment (the HVAC system earned innovation credits form the NZGBC), double-glazed low coated exterior glazing to minimise heat gain, two internal glazed atria to maximise natural light, end-of-trip facilities (cycle parks, lockers, shower facilities) to minimise motor vehicle transport, over 90% of the timber used in the development is FSC certified which means it comes from a well-managed sustainable forest, the timber and wood product have also been selected to ensure low formaldehyde emissions, over 90% of the steel used in the project is 100% post-consumer recycled, the building insulation was selected to ensure no ozone depleting substances were used in its manufacture, refrigerants in the cooling system were selected to have zero ozone depletion potential.