Our mission is to be at the centre of what New Zealanders want. We put our audiences first. We listen and learn so that we understand our customers and their world.

Our vision is to be the first in news, sport and entertainment across New Zealand, and we know we can get there because we have the best talent – exceptional people who are the best at what they do. And we are future-focused – agile, constantly innovating and evolving.

Our purpose is to win by generating year-on-year growth in profit and audiences.

And we deliver on our strategic plan by being In Tune and Tuned In. Being In Tune means we share, collaborate and innovate with each other, our customers and the world to deliver content and solutions they never thought possible.

Being Tuned In means we listen, watch and understand our audiences, our customers and the world.