Product Summary
Direct people from the NZ Herald to the App Store to download your app!
Targeting Options
You can utilise NZME's audience, contextual or geographical targeting capabilities to further tailor where and who your message is delivered to.
Buy Types
Native App Install ads are sold on a Cost-per-Click (CPC) basis meaning you're only paying for traffic delivered to the App Store.
Ad Specs
Please note the following character limits for each aspect of the native placement. This is the MAXIMUM number of characters (including spaces) which will be displayed before truncation:
Title: 60 characters
Copy: 150 characters
The App name and Star Rating will be displayed in line with the current values in the App store.
Third party impression and click tracking is supported.
Build Time
Creative and working instruction must be supplied a MINIMUM of 3 working days prior to start date.
Best Practice/Notes
- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement
- We optimise to show the best performing (on the basis of click-through rate) more often. For this reason, we require a MINIMUM of 3 creative versions to allow optimisation to occur.
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.
- Please note: Native App Install ads are tailored to the web property that they are being displayed on. Some of the supplied elements such as the ad copy may be cropped or not displayed on some properties.
Best Practice:
- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement
- For best results we recommend supplying approximately three different creative/copy versions to run on rotation.
Please check notes and best practices
Please refer to the NZME advertising terms & conditions
https://www.nzme.co.nz/media/1522/nzme-advertising-terms-sept-2020.pdf