Product Summary
Native Video will run alongside content on the NZ Herald, mirroring the look and feel of the site. The video will auto-play when 50% in view and sound is user-initiated.
Targeting Options
Native Video ads can be targeted to specific audiences, geographies or verticals making them even more relevant to your target customer base.
Buy Types
Native Video is sold on a CPM basis.
Ad Specs
Please note the following character limits for each aspect of the native placement. This is the MAXIMUM number of characters (including spaces) which will be displayed before truncation:
Title: 38 characters
Copy: 66 characters
Advertiser: 30 characters
Maximum video duration is 30 seconds, though we recommend 15 second maximum to increase completion rate.
Native Video can be 3rd party ad served. VAST 3.0 or higher is required.
3rd party impression and click tracking is accepted.
Build Time
Creative and working instruction must be supplied a MINIMUM of 3 working days prior to start date.
Best Practice/Notes
- No capitalising of words eg: "All make-up HALF-PRICE buy NOW" must be "All make-up half-price buy now" with the exception of acronyms (ie: NZ)
- Avoid text or copy in the image where possible as this is known to negatively impact user engagement
- Creative may be rejected if it’s considered offensive, misleading, overwhelming, or distracting.